North Orbit

When most people think about search engine optimization, they picture keyword research, blog posts, and backlinks. That is the visible part of SEO, the part you can touch and feel. But underneath every well-ranked site lies a layer of infrastructure that most site owners never see. That layer is technical SEO, and it determines whether search engines can even find your pages, let alone rank them. I have spent years working with website design and analytics, and I have seen